Have you tried creating a landing page before and didn’t quite get the results you desire? Landing pages are supposed to help you gather visitors and convert them into either subscribers, buyers, or leads.
If you do your landing pages correctly, it could be very rewarding for your online business. It’s one of the best marketing techniques that most potential customers love. Why? Because a landing page creates a bridge between your ad and your website.
It’s going to present all the necessary information that’s going to educate your readers about the service and product you are trying to sell. If you are looking for tips that are going to get you the most out of creating landing pages, then you have found the right article to read.
Before we proceed to the actual tips, we would like to remind you to have the actual passion, dedication, and consistency to use this marketing tool. You can create a landing page, then leave it halfway. Passion is a prerequisite if you want to maximize every dollar you spend in creating your landing pages.
Start getting some serious conversion rate by actually putting passion into the things you do. We have compiled the top 7 best tips in creating successful landing pages. The more you make use of them, the better your conversion rate will be.
Of course, you are creating the landing page for your potential customers. You must align the offer you present with your audience.
Asks yourself the following questions:
A) What possible questions could my target audience might have in their heads?
B) How could I provide clear answers to these questions?
C) How could I convince them that my service/product is the ultimate solution to their problems?
If you can notice that by answering these questions, you can come up with powerful content that will persuade your audience to consider buying your product.
Aiming for your audience’s needs is the most important thing when it comes to increasing your sales conversion. Your audience will not want even to take a look at your product or service if it does not solve their problems.
When you can create a compelling and irresistible offer to your visitors, then there’s a huge chance that you’re going to earn a lot of money as your revenue.
Another thing that you must always keep in mind is actually to invest time into thinking of a great headline. Your headline must be powerful enough to persuade people to click your ad campaign right away.
A good, catchy headline is important so you can potentially increase the traffic to your website. Trust us; this isn’t you should not take lightly. It could create a huge difference in your conversion results. If you want to run a successful landing page, start by formulating a remarkable headline.
Your readers read your landing page because they are captivated by the headline. It pays forward if you could create a direct connection between your headline and the text that goes along with it.
This idea must always be coined to avoid confusion. It’s also going to create a smoother transition for the visitor and might be so grateful and buy in one of your products. When you apply this technique right, you will be able to lower your bounce rate and improve the overall AdWords quality score.
Here’s the thing when you give your information spill, don’t provide too much copy. Potential customers tend to feel scared when a landing page is feeding them with too much information. It’s important that you only provide them straightforward and creative details.
Just persuade them with enough information about your services and product and convince them to act upon to whatever promo or offer that you may have.
Of course, you also need to consider the type of product or service you are selling. If it belongs to complex products or involves the large purchase, then it goes without saying that your potential customers need more information.
However, if your product belongs to a simple category and involves small purchases, then it’s better if you give less information. Complex and heavy information may give your visitors some anxiety that they’ll find difficult to overcome, so you better plan out and strategize everything.
Yes, most of the most successful landing pages every created by expert marketers is very appealing to the emotions. Make sure that you make your visitors feel like you are in their shoes, and you could put an end to whatever problem or misery they are in.
When you can successfully hit and involve the emotions of your readers, then there’s a big chance that they could relate to you. When your copy has emotions in it, then it will turn into something interesting and worthwhile reading. Something thousands of readers would prefer instead of reading a bland, boring sales page.
“Buy now” or “Book now” is one of the most used CTAs (Call To Action). Although it’s effective, if you can afford to think of something else and get creative, then the better. Make sure that you keep them short. 5-7 words are okay.
“Create my account” or “Avail offer Today” is fine. It will also be better if you can provide free day trial CTAs like “Get your 3-day free trial today!”
When it comes to writing the text for your landing page, don’t overpitch. Be natural and know the perfect timing on when to sell your product.