A great personal website is one of the best ways you can highlight your skills and experiences to people who might want to get your services or buy your products. It’s a virtual resume that allows clients to weigh whether you fit for the job or not.
It’s going to become like a challenge for you in the beginning, but as you get used to it. You will slowly start to realize that it isn’t as difficult as you think. Having a great personal website will help potential customers to find you.
Why it’s important to have an excellent personal website?
Aside from having a professional LinkedIn profile, your website is one of the best resumes you can show to people. Now, in creating your website, there must 8 fundamental and essential components that you must not delay in putting a display on your website.
The hub of your brand is a way for people to see your personality and a window to your expertise. The first and foremost tip that we can give you is never to let the idea of creating your website scare you.
It’s intimidating for some, but thankfully many easy ways could create you one this very day. You may make use of blogging software such as Blogger and WordPress.
The “About Me” page is the place where you can not only tell your story but express it. Some of the most important tips you must include is why you became interested in the field you are in now.
Other pointers that you must include:
A) How you evolved into becoming an expert in the filed you are in
B) What level of experience you are in
Of course, in your “about me” section, don’t forget to put a professional photo of yourself and write in the first person. In other words, own and express your story. Show your personality and allow people to know the real you behind the personal brand.
Of course, as a blogger, don’t let people wonder how they’re supposed to reach out to you. If they are interested in getting your services and buying some of your products- they might want to talk with your first or conduct of an interview.
This is why you must give importance and significance to your “contact me” page. Most personal website owners have their own “contact me” page on the right upper-hand corner of the homepage.
A contact me page aims to collect a few personal details like the name, phone number, email address, and a field where they could type in the specific questions that they might have.
Of course, your website must have blogs, so your readers have updates on what’s happening in your professional life and career. Some blogs make use of teasers to their latest blog posts found in the upper right of the homepage.
Others may have a link to the blog that is found to the top navigation of the bar. Wherever you want to position your “blog” bar, make sure that it could be easily detected and see by people trying to access your website. You must have a compelling website design and a user-friendly front-end.
Your audience will eventually appreciate how well your website is constructed.
So, what are you trying to sell? Is it a skill of service or a product? It’s extremely important that as an entrepreneur, you include information on what products and services you offer. It all depends on the type of business you’re doing.
It could also mean for you to add a shopping cart feature that will allow people to buy straight from your website easily. You must be clear about the pricing and product descriptions. In this way, people will understand what they are buying and perks they’re getting after doing so.
Of course, one of the best ways you can sell your skills is by having satisfied customers. Whenever you have provided services to people, encourage them to leave a comment about how well you did your job.
It could be a recommendation or what referred to as the “testimonials.” You can have an entire page reserved for recommendations you received from people.
Another technique that you may use is actually to sprinkle our testimonials throughout your website. You may include the person’s photo, name, website, and job title that could further validate the endorsement that you are making.
For an additional punch, you may also record a video of the person’s testimonial. Yes, it’s more powerful, but if you don’t have one at the moment, you can make use of pictures.
If ever you have been interviewed or asked for an opinion by a group of people, you can include it on your website. This adds credibility, and there’s a bigger chance that clients will trust you. If you have an appearance in various social media pages, input the links so your readers can take a peep and see what you got.
Videos in which you are interviewed are little teasers on how “well” you can do your work. Also, consider including both of your online and offline publications. If you have appeared in news and publications, you may take a picture of them and make a professional collage from it.
Reserve a page or a filed where you can include media spotlights.
Of course, as you start gaining fans, it’s time for you actually to share what’s going on in your professional life. Include your achievements and appearances on TV or radio. There are various media icons that you may use and input the link that will lead to your specific social media account.
There has been a recent study that shows that including a “Like Box” on your page will most likely lead your readers to your official Facebook account or page.
Show some love and appreciation to your avid readers by providing a gift for them. You may want to get their email so that you can send the free eBook or sample of your work to them. In this way, you can have an email list.
This is one of the most effective ways for you to grow your list. Plus, it’s an excellent way for you to show your experience and expertise by sharing your knowledge about the field you are in.
And these are the 9 crucial elements that you must include in terms of branding your website. This is a great strategy that will help you build an excellent personal website. Of course, write to your customers and always leave your blogs with a bit of personal story. It’ll make you relatable and warm to work with!