One of the fastest ways for you to build a stronger brand for your online business is through performing paid (non-organic) ads. Although almost every social media channel has its own efficient and implemented ad system, Facebook remains to be the ideal place to start.
Facebook has a set of well-integrated features, settings, insights, and audiences tailored for creating successful ads. Yes, Facebook is highly used by lots of business owners. But this doesn’t mean that every business uses it effectively.
You see, creating killer ad campaigns for your business is similar to following a recipe. Just like a recipe, you can tweak the ingredients to your preference. To avoid throwing your valuable resources like money, time, and effort. Take time to study and master the recipe until you are confident enough to create something of your own.
Every master was once a student, so allow yourself to simmer down to the bumpy challenges at the first set of tips that you will learn about creating Facebook ads. After all, once you master the recipe, you finally create something of your own.
You probably have heard from other marketing gurus that doing Fb ads do not allow too much analytical thinking. This isn’t true; you have to pay actual full attention to the following:
i. What you are going to write
ii. How could you market your business to people
iii. Think of giveaways/discounts/promos you can do
iv. Level of creativity
v. Thumbnail that you’re going to use
Yes, Facebook is indeed a great platform to plate your ads. To take full advantage of its built-in feature, pay attention to A-E. It’s going to help you a lot on how you’re going to present the ideas on your campaign.
In this article, we’re going to pen out some of the best practices that will make Facebook advertising work in your favor.
Trust me; you don’t want to miss mining your audience insights and actually to help your target market see your ad campaign. This tip deserves the number one spot because it’s extremely important, and it’ll make a huge difference in the type of results you’re going to get.
If you didn’t realize it yet, but Facebook’s Audience Insights is one of the most useful features that you can use at your disposal. It allows you to study, observe, analyze, and learn about the specific audiences and target the group that you are most interested in.
It works by mining whatever available data on Facebook, which will show you who your target market it. One of the basic audience insights will consider people who already have liked your page.
When you are aware of this feature, then you will be guided. There’s no need for you to shoot in the dark and hope to fetch a kill. You need to exactly be aware of the potential people who are more likely to click your ad’s CTA (Call-to-Action).
Trust us; this is going to save a lot of time, money, and effort. It’s such a huge plus that you will be able to focus on the quality of the ad, instead of putting too much time on targeting.
Don’t’ get overwhelmed, thinking that this would cost you lots of money on ads. This could result in better targeting in the future. The Facebook platform offers a neat feature that allows you to either create the same or separate sets of an ad for different audiences.
Let’s just say, for example, you are selling the best homemade dog food for people in California state. You can create ad sets for two types of audiences. For the first group of audiences, they could be professional dog trainers, and for the second set of audiences, these are the people who love to tend after their dogs.
I hope you get the gist just by looking at the example. You have one or two different ads that you aim to deliver to two completely different unique audiences. We hope the idea makes sense; this could help you to target your audience in the future.
If you have found out that “dog lovers” in California are more engaging to the ads compared to professional dog trainers, then, your future target should be them.
You may also create two different ads for the same audience and which set of ad people love. Then, you just have to create more similar to that one in your future ad creations. You see, you might be creating different sets of the ad and targeting different sets of audiences, but the same item is pushed.
Oh yes, you can’t forget about making one compelling landing page for people who click on your CTA (Call-To-Action) button. According to recent research, there’s only a small percentage of chance for you to make a connection between a to your website, without leading first your visitors through a landing page.
If you ask any marketer or any business owner, what’s the one thing they want most in this world. They would answer you without hesitation that they want “more and more customers” for their business.
One of the most effective ways for you to harness more customers is by creating a great landing page. You might be thinking about how you’ll be able to create a high converting landing page successfully. It’s a bit challenging stuff, but you’re going to love learning the process!
According to a study done in 2014 by WordStream, the best marketers’ created ad get a 10% or more as a conversion rate. This is exactly what you should aim for. The most compelling tip that we could to create an irresistible offer. Something that they could not afford to miss in their lifetime.
The landing page allows you to maximize your Facebook ad campaign’s effort, but providing educated information to users before actually suggesting them to buy. The landing pages make sense, for you already know that creating Facebook ads does not come affordable.
You may need to create some strategics so you can get the most out of every dime that you spend. There may also a need for you to spend money on the “clicks,” and you want each one to count. If you’ve got your ad a landing page, you will have a higher chance of converting these visits into sales.
You might be hearing marketing gurus teaching about how you should write for your campaign. One of the missed points ever made is that choosing an image for your campaign is as important to the writing that goes with it.
Believe it or not, people are more drawn to visual representation than the content itself. So, you must make use of creative and notable images/videos for your campaign. Pick a highly relevant image that will catch the Facebook users’ eyes. If you can do this right, they will eventually read the textual content of your ad.
Keep in mind that Facebook will not allow you to use images that contain more than 20% of words, so you also have to pay attention to these details. Images are used in ads to grab the attention of the readers, not to display your message. You must take advantage of this feature and apply it to your ad.
The final step is to strategize a bid and budget allocation that you need to adhere to too. This is going to help you not to overdo it and fall into the trap of overspending. When you are aware of these precautions, you will be able to avoid spending than what you intend to do.
The “optimized CPM” is one of the features that the Facebook platform offers to all business owners. It’s going to help you make it easier to know how much it’ll cost to get ad space; then, you can safely allocate your budget. It’s going to help you avoid overspending.
This is such an amazing tool; you can allow Facebook to bid for ad space base on the goals and budget that you may have. In this way, you’ll be able to maximize your budget.
It’s going to take some analytical skills for you to create a killer ad campaign. It will require you to understand how the platform works, and you need to know what features you can use for your favor.
Once you have carefully determined your target audience, it’s time for you to proceed and focus on the finer details. You’ll have to identify your budget and to act according to your plan carefully. Never fail to add some creativity, your audience will love to the concept when they see something fresh and new.
To do a wrap-up, just focus on the big thing down to the smaller ones. Don’t be afraid to show your creative side and tailor your ad for your targeted audience.