One of the fastest ways to build a stronger brand for your online business is by performing paid (non-organic) ads. Although almost every social media channel has its own efficient and implemented ad system, Facebook remains the ideal place to start.
Facebook has a set of well-integrated features, settings, insights, and audiences tailored for creating successful ads. Yes, Facebook is highly used by lots of business owners. But this doesn’t mean that every business uses it effectively.
Creating Facebook ads
Creating killer ad campaigns for your business is similar to following a recipe. Just like a recipe, you can tweak the ingredients to your preference. To avoid throwing your valuable resources like money, time, and effort. Take time to study and master the recipe until you are confident enough to create something of your own.
Every master was once a student, so allow yourself to simmer down to the bumpy challenges at the first set of tips that you will learn about creating Facebook ads. After all, once you master the recipe, you finally create something of your own.
You probably have heard from other marketing gurus that doing Fb ads do not allow too much analytical thinking. This isn’t true; you have to pay actual full attention to the following:
i. What you are going to write
ii. How could you market your business to people
iii. Think of giveaways/discounts/promos you can do
iv. Level of creativity
v. Thumbnail that you’re going to use
Yes, Facebook is indeed a great platform to plate your ads. To take full advantage of its built-in feature, pay attention to A-E. It’s going to help you a lot with how you’re going to present the ideas for your campaign.
Types of Facebook ads
There are a few different types of Facebook ads that businesses can use to reach their target audience. The first type is the boosted post. This type of ad is simply a post from the business’s page that has been boosted in order to reach a larger audience. The second type of ad is the standard Facebook ad. This type is a little more involved, as businesses must create an ad campaign and choose their target audience. The last type of ad is the sponsored story. This type of ad is similar to a boosted post, but it appears in the news feed of friends of those who have liked the business’s page.
In this article, we’re going to pen out some of the best practices that will make Facebook advertising work in your favor. Know your target market is
1. Know your target market is
Trust me; you don’t want to miss mining your audience insights and actually helping your target market see your ad campaign. This tip deserves the number one spot because it’s extremely important, and it’ll make a huge difference in the type of results you’re going to get.
If you didn’t realize it yet, Facebook’s Audience Insights is one of the most useful features that you can use at your disposal. It allows you to study, observe, analyze, and learn about the specific audiences and target the group that you are most interested in.
It works by mining whatever available data on Facebook, which will show you who your target market is. One of the basic audience insights will consider people who already have liked your page. When you are aware of this feature, then you will be guided. There’s no need for you to shoot in the dark and hope to fetch a kill. You need to exactly be aware of the potential people who are more likely to click your ad’s CTA (Call-to-Action).
Trust us; this is going to save a lot of time, money, and effort. It’s such a huge plus that you will be able to focus on the quality of the ad instead of putting too much time into targeting.
2. Create unique ad sets for each audience
Don’t’ get overwhelmed, thinking that this would cost you lots of money on ads. This could result in better targeting in the future. The Facebook platform offers a neat feature that allows you to create either the same or separate sets of an ad for different audiences.
Let’s just say, for example, you are selling the best homemade dog food for people in California state. You can create ad sets for two types of audiences. The first group of audiences could be professional dog trainers, and the second set of audiences are the people who love to tend after their dogs.
I hope you get the gist just by looking at the example. You have one or two different ads that you aim to deliver to two completely different unique audiences. We hope the idea makes sense; this could help you to target your audience in the future.
If you have found out that “dog lovers” in California are more engaging in the ads compared to professional dog trainers, then your future target should be them.
You may also create two different ads for the same audience and which set of ads people love. Then, you just have to create more similar to that one in your future ad creations. You see, you might be creating different sets of the ad and targeting different sets of audiences, but the same item is pushed.
3. Accompany ads with landing pages.
You can’t forget to make one compelling landing page for people who click on your CTA (Call-To-Action) button. According to recent research, there’s only a small percentage of chance for you to make a connection to your website without first leading your visitors through a landing page.
High converting landing pages.
If you ask any marketer or any business owner, what’s the one thing they want most in this world. They would answer you without hesitation that they want “more and more customers” for their business.
One of the most effective ways for you to harness more customers is by creating a great landing page. You might be thinking about how you’ll be able to create a high-converting landing page successfully. It’s a bit challenging stuff, but you’re going to love learning the process!
According to a study done in 2014 by WordStream, the best marketers’ created ads get a 10% or more conversion rate. This is exactly what you should aim for. The most compelling tip that we could to create an irresistible offer. Something that they could not afford to miss in their lifetime.
The landing page allows you to maximize your Facebook ad campaign’s effort but provides educated information to users before actually suggesting them to buy. The landing pages make sense, for you already know that creating Facebook ads does not come affordable.
You may need to create some strategies to get the most out of every dime you spend. You may also need to spend money on the “clicks,” and you want each one to count. If you’ve got your ad on a landing page, you will have a higher chance of converting these visits into sales.
4. Use compelling images/videos for your campaign
You might be hearing marketing gurus teaching about how you should write for your campaign. One of the missed points ever made is that choosing an image for your campaign is as important as the writing that goes with it. Believe it or not, people are more drawn to visual representation than the content itself.
So, you must make use of creative and notable images/videos for your campaign. Pick a highly relevant image that will catch the Facebook users’ eyes. If you can do this right, they will eventually read the textual content of your ad. Keep in mind that Facebook will not allow you to use images that contain more than 20% of words, so you also have to pay attention to these details.
Images are used in ads to grab the readers’ attention, not to display your message. Besides, video ads are also can be used to promote and inform customers about products and business. You need to understand facebook video ad requirements for that. You must take advantage of this feature and apply it to your ad.
5. Establish a bid strategy and budget
The final step is to strategize a bid and budget allocation that you need to adhere to too. This is going to help you not to overdo it and fall into the trap of overspending. When you are aware of these precautions, you will be able to avoid spending more than what you intend to do.
The “optimized CPM” is one of the Facebook platform’s features to all business owners. It’s going to help you make it easier to know how much it’ll cost to get ad space; then, you can safely allocate your budget. It’s going to help you avoid overspending.
This is such an amazing tool; you can allow Facebook to bid for ad space based on the goals and budget that you may have. In this way, you’ll be able to maximize your budget. It’s going to take some analytical skills for you to create a killer ad campaign. It will require you to understand how the platform works, and you need to know what features you can use for your favor.
Once you have carefully determined your target audience, it’s time for you to proceed and focus on the finer details. You’ll have to carefully identify your budget and act according to your plan.
Never fail to add some creativity; your audience will love the concept when they see something fresh and new. To do a wrap-up, just focus on the big thing down to the smaller ones. Don’t be afraid to show your creative side and tailor your ad for your targeted audience.
How can I find Facebook ads examples?
When creating a Facebook ad campaign, it’s important to look at example ads for inspiration. This will help you get an idea of what types of images and copy work well, and how you can structure your own ad campaign.
There are a few ways to find Facebook ads examples. One way is to search for “Facebook ads examples” on Google. This will bring up a variety of articles and blog posts that feature examples of successful Facebook ads.
Another way to find inspiration is to look at the ads that are being served to you on Facebook. Pay attention to the types of ads that catch your eye, and take note of what makes them effective.
Finally, you can use Facebook’s own Ad Library to see which ads are currently running on the platform. This is a great way to see what’s working well for other companies and to get ideas for your own campaigns.
By looking at examples of successful Facebook ads, you can get a better idea of what works well on the platform. Use these examples as inspiration for your own campaigns, and you’ll be one step closer to creating a successful ad campaign of your own.
There is no question that Facebook Ads are a powerful marketing tool. But all too often, businesses don’t see the results they want because their ads aren’t well-constructed or targeted correctly. In this article, we’ve outlined some highly effective tips for creating successful Facebook Ads. By following these guidelines, you can create ads that are more likely to achieve your desired results.
When creating your ad, be sure to keep your audience in mind. Who are you trying to reach? What are their interests? What kind of language will resonate with them? Answering these questions will help you create an ad that is more likely to catch their attention and stand out from the thousands of other ads they see every day. Finally, don’t forget to track your results!