As technology continues to arise, traditional marketing strategies evolve with it, and there are now digital marketing tools that you can use to reach more people who are on the internet. The modern-day digital economy certainly does not operate in a vacuum. It’s not when you release a product out in the wild and expect sales to start coming in- you’re going to need to work for it!
Entrepreneur, as you are, should be aware that you do not have to full control over your business’ surroundings. Your customers also have a voice, and they’re going to use it whether to lift your business or bring it down. So, you might as well start working on how you can leverage your target audience’s voice in your favor.
Testimonials and customer reviews are extremely important; when you get enough good reviews, your business will eventually skyrocket to success. However, lots of business owners are afraid of customer reviews, especially bad ones.
Here’s the thing, customer reviews are something that you should embrace because it could boost your brand awareness in no time. Authentic reviews created by real users instill trust in other potential customers who are looking to buy from your store.
Customers’ reviews and testimonials are actually a great way for you to grow your Return of Investment (ROI).
When your business got customer reviews, your business is going to benefit from SEO boost. Search Engines love active eCommerce websites, so they will display your website on a higher ranking position.
In particular, when your items gain higher ratings and more in-depth customer reviews, then there’s a higher tendency that your brand will rank higher in searches listing compared to the ones that have fewer reviews.
This could be very true in Search Engines like Google, where local listings are usually given much more attention and better preference where it is relevant.
For example, if you are selling dog foods for people who are living in Texas and your keyword and domain name shows it, then the Search Engine will love your brand. You may want to use Texasbestdogfood.com as a domain name since it targets the area where you want to sell it. Of course, as long your produce high-quality content, exude great technicalities and earn good real customer reviews.
There have been surveys that have concluded that the average consumer is much more likely to trust a review from a fellow customer compared to direct messaging and advertising that comes from the company or brand.
As you try to build up a collection of customer reviews, you will also need to build up trust in the brand. Once your potential customers see that you have please other customers with your services and products, they will feel more inclined to put in their trust to your business themselves.
One perfect example is when you go through and look for information like this. You start looking for online experts and marketing gurus; You will notice that most of them have massive online followings on their social media pages.
They often have lots of reviews that are published about them. Have you heard about Neil Patel, a marketer who sells marketing educational products? If you try to go and search about him, you can see that he has established some really good reputation across a wide range of niches and business markets. You can easily find a good pile of reviews, recommendations, testimonials about him all over the web.
The same thing we could say for other marketing experts like Lewis Howes and Jeff Bullas. Aside from social proof that they have, they also have real and actual reviews found across the internet.
Another good thing is that customer reviews can provide you with bonus information. Customer testimonials are also a great way to highlight your brand as well and are a good way to display as a feature on your website directly. You can further build a strong legitimacy and credibility if you gain highly authentic reviews.
Prepare yourself for not every review that your business is going to receive is going to be wholly positive. And nor should they be, if your product is already 100% perfect, then there will be no room for you to expand, grow, and improve.
When you make use of authentic reviews, then you are providing your potential customers with some real insights into the shortcomings, setbacks, and weaknesses that you can improve. Take negative feedback in your stride and thank the customers for their thoughts and feedback. Inform them that your brand will consider integrating some of the suggestions into your future offerings.
Your customers are going appreciate it when they feel like their concerns are being addressed and are valid. This could also boost trust because your business knows how to listen to them. Customers for their thoughts and consider how you can integrate some of these suggestions into your future offerings.
You’ll need to make use of very useful platforms like Google, Yelp, Amazon, and others when it comes to using your customer reviews as leverage. If you are marketing your skills as a service, then legit reviews coming from giant freelancing markets like Fiverr and Upwork will work, too!
You need to established and include customer reviews that come from respected authorities in your industry. Their opinions are going to create more impact compared to reviews coming from the average Joe or Jane.
With these 4 useful tips, you will soon be able to use every “review” you receive for your business’ advantage. Keep in mind that you should see every good in every review, so you can better provide better services in the future.