Does email marketing still work in 2019? You might be having this type of question bubbling in your head. The answer is quite simple: if you manage to learn and acquire the right email marketing tips, then the answer will be a big YES.
Although there will be lots of business owners and marketing gurus who no longer believe in the power of email marketing, this could mainly give positive effects and good results to your business if you do it right.
According to most marketers, the idea of email marketing is too much complicated for new entrepreneurs. It could become a bit of a challenge and is not as effective as other marketing tools. We suggest that you also take the time to learn email marketing.
It’s one of the old-fashioned ways to keep connected with your previous, current, and potential new customers. You can allow them to see any new updates on your websites and any promos that you may have.
Acquiring an email list has always been one of the most successful marketing mediums present on the web. The studies have shown that marketing is said to capable of producing more sales compared to social media giant mediums like Twitter, Instagram, and even Facebook.
This is one of the major reasons why there are more email marketing courses offered in the market right now and the reason why you are looking for articles similar to this one.
Just do know that for every penny a company spends on email marketing, they could potentially generate $40 in sales. Isn’t these numbers look tempting enough? However, before you start making use of this tool. You must be aware of the various email marketing tips.
But before we proceed, you must clear your mind and prepare yourself to exert effort and actually to put dedication. You will not be making lots of money overnight with email marketing, but if you become consistent with it. Then, you might potentially earn a lot of money.
Let’s get started!
The very first tip that we’re about to spill is for you to have serious dedication. Tapping on email marketing could be lucrative, but regardless of knowing the following tips if you lack dedication, then we certainly think that should give it a try anyway.
This tool could lead small businesses to potentially acquire quality leads that could connect them to other prospects at a different level.
Of course, you must have a careful understanding of the group of people “audience” you’re sending your updates and pitches to. Email marketing requires you to get to know your audience. It’s the start point of all.
Get a piece of paper and a pen and take note of the most relevant things that tailor to your audience’s interest. Keep mind that every subscriber you have in your email list is different, so it makes no sense sending them the same message.
If you can afford to categorize your audience into different groups, then that would be better. Did you that emails that are specifically tailored to the recipient could drive 18 times revenue compared to general emails? This proves that it could make a difference if you invest some time actually to know your recipient.
You might be thinking of how you could formulate the right message. Ask yourself if the content for the recipient is relevant to him/her.
You can make use of the email list segmentation feature; this will allow you to divide your email list into smaller groups. In this way, you can tailor your message/content better.
How should I segment my email list?
You can be based on their geographical location, buyer’s person, age, and gender. This will give you tips on how you’re going to approach your different set of audience.
Another tip that you can apply is to be consistent and to pick a schedule whenever you are sending emails to your subscribers. And besides, the last thing that you would want is for your email to be categorized as a “spam.”
When you are producing compelling email content and doing legit email marketing, you don’t want to fall to the “spam” section. You must send updates and content to people who have willingly joined your email list.
Never hesitate for you to send them on a regular schedule and encourage them to give you a response. You can ask for their opinion, common, and suggestions. It’ll also be effective if you ask them a question somewhere in your content and wait for their response.
There are many ways that you can improve the “open rates” of your emails, and one of them is actually to keep your emails short, precise, and informative. Only discuss the important key points. The email messages you’re going to write must be composed of a clear message in such a way that you will inform your subscribers and act on it.
You will have a higher chance of getting a response if you give them a soft nudge or a teaser instead of sending them long-based content.
You must personalize your email. Adding personality gives it life, and it provides a unique experience for your readers. You may also use your writing style as your “leverage.” It can make your subscribers feel exclusive and special.
If you want to refer to them as your best friends, then you can call them. There’s a bigger chance for your email to be opened when it comes to a personality. After all, we want to do business with people we feel a certain connection with.
These are the 5 useful tips that you should know before you start planning on your email marketing. You should come up with some strategy on how you’re going to build a connection with the people present on your email list.
And once again, keep working on achieving the goals that you may have and be consistent when it comes to producing quality emails for your subscribers. Have fun!