5 Fundamental Social Media Mistakes Your Business Is Probably Making
At every successful businesses’ core, a compelling set of social media marketing techniques is being administered. It’s all about making a connection with your audience that’ll bring your business into a success. You need to display great offers- so valuable that potential customers want to grab at the moment they see it.
You see, social media marketing can be extremely powerful when you do it right. However, there are some fundamental mistakes that businesses make. This leads them to not achieving the results that they want.
Here’s the thing, once you generate a loyal following on your business page. The next step is for you to leverage it to your advantage. It will utterly be useless to run a business and provide excellent value to your audience but gain nothing out of it.
The number one rule you should keep in mind is that business isn’t charity. So, you’ll have to keep on giving great value and exchange. You must gain something out of it.
Never undermine the importance of value and use it to your advantage.
How to perform effective social media marketing?
According to Gary Vee, one of the most successful entrepreneurs in the industry, entrepreneurs must throw in some jabs before they can go in for the hook. This implies that you need to throw in some remarkable, compelling input before you can put your offer at the table.
In other words, your jabs should have real value, and the hook will be the “ask.” Ask if when you ask for a favor in a return, it could either be a donation, sale, or a subscription.
According to Gary Vee, you’ve got to throw in some jabs first before you go in for the right hook. When it comes to building a brand to your social media, you will have to give, give, give, before you take your turn to ask.
Realistically, there’s no such thing as a specific amount of your making the “give” gesture before you can ask. It can be 20 times or even 100. But make sure that you are getting out of providing your followers some value.
Know how to treat your audience well
Whenever you’re doing something creative, you will need to know how you’re going to treat your audience.
Keep in mind that many businesses are in the market. If you don’t treat your followers right, then other businesses definitely will. Did you know that an average person gets a hundred people asking them for something? Considering that you have other 99 competitors, ask yourself how you’re going to stand out.
If you don’t have a plan and efficient strategies, then you will be risking your followers. They will move on to other businesses. To avoid these mistakes, we have compiled all the common social mistakes that you should avoid.
1. Constantly promoting your stuff
Let’s say that you have perfected the product and tailored it according to your target audience. Your next step is to let your target audience hear about it, right? If it’s certain that it’s going to change their lives and is an absolute solution to their problems, then they will give your offer a shot.
Promote your products in such a way that it’ll look compelling and irresistible to your target audience. You actually won’t get very far promoting your products if you rely on your newly published website. You’ll have to make use of other marketing tools like social media to reach out to other people.
Creating posts that talk to direct users will increase the possibility of your products getting sold. Another tip is for you actually to bring your potential customers to a landing page. Your landing page must have compelling information about the product you are selling.
Your content is the key to lure in people to buy and trust the efficacy of your product. The Facebook algorithm will not prioritize posts that spark conversation and meaningful connections between people.
How does this work?
From the fact given alone, you need to write interactive content. Your followers and Facebook’s algorithm will not wish to see content that provides little to no value. Facebook encourages posts and pages that push “meaningful interaction.” This is the type of content that people are most likely people to enjoy.
2. Not having a consistent posting plan
Another pitfall that you should avoid is not following a consistent posting plan. It’s like creating a blog and leaving it halfway. If you started posting every Wednesdays and Sundays, then you should be consistent enough to follow it.
Aside from giving priority to the content that your product, the next step that you should pay attention to is the strategy that you’re going to use.
Facebook is no longer a place where you throw in flypaper and hope some flies stick. It has now implemented an algorithm system that greatly bases on the quality of content you post. If you want to be successful and run a winning business, you will have to be consistent with your posting schedule.
Keep in mind that as long as you share and post quality content, you will be rewarded. You must remind yourself to choose quality over quantity. Do not go on posting every single day. If you’re unsure, you can keep up with the quality.
When you can keep up with your posting strategy, then you will be able to triple your reach engagement.
You may want to post only one time each day. Sometimes when you post 4x or more per day, the lesser number of people you reach. The algorithm will realize that not every post is not fitting to people on Facebook. You may start posting one or two educational and entertaining content at most per day.
If you post quality content, you can potentially reach out to 44,000 to 150,00+ people per week. And an average engagement of 500 to 1000 people. It’s worth reminding yourself that the algorithm might experiment with content curation and boosting posts- which, of course, will require you to put in some money.
3. Buffer for social media mistakes
As much as possible, avoid buffer for social media mistakes, this will highly rely on your quality content. You will have to make sure that you come up with content that your audience is going to enjoy. Don’t stress yourself too much on the metrics without considering the quality of your content.
You must also check on your posting schedule and try on an experiment with your content every day and see what works and sells best to your audience.
Always try new things and think outside the box. Don’t allow your business to be just like other businesses. You must have plans to stand out among your competitors. You should consistently challenge the norm practices and come up with new out of the box ideas.
Just like famous content platforms like Buzzfeed, your content must be compelling and worthy of sharing, so your page will go viral. Although your content is just the tip of the iceberg, there are plenty of processes that are going on beneath the iceberg.
Don’t shy away with experimenting with social media marketing and always hit the emotions of your target audience. When you have a unique writing style, then it’s more selling other people.
Here are other important tactics that you should employ, so you can produce compelling content.
i. Start a group
ii. Switch up your visuals
iii. Invest in ads
iv. Tactics
v. Description
A. Start a group
Facebook isn’t going to limit your reach inside the group. It will allow you to have a whole new place to interact with your audience way much better.
Building a group is a great way for you to promote your interest, share your ideas, and communicate with your followers.
You may also nurture your audience and will be able to avoid long-term marketing expenses.
B. Switch up your visuals
According to HubSpot, the Facebook posts that come with images are like to have 2.3x more engagement than those that come with no images. Since people can easily skim, scroll down, and overlook through the text. Images are a great way for you to capture your target audience’s attention.
Just quick tip infographics might be an effective way for you to level up your content’s visuals. Infographics are a great way for you to present all your content’s ideas in a creative and very visual way.
C. Invest in ads
Facebook Ads could seem to be a bit complicated. First, that’s why we have created a separate comprehensive guide that tackles creating a Facebook ad.
However, it’s an ideal platform for you to increase your business’ social engagement. Put compelling CTAs (Call To Action) and earn more leads.
Once again, don’t be afraid to try out new things that other people aren’t doing. In most cases, it might just work out well for you. But whatever happens, it’s important that you get your facts right and always go with original content.
4. Not creating original content
Just like various Search Engine, Facebook loves original content. There’s absolutely no doubt at it. After all, no consumers and potential customers wish to encounter a duplicated content that they have already encountered in a different source.
Moz did once a research study about it and has found out that around 50,000 posts are coming from 800 different pages that stand out because of its originality. As you can easily tell, in order for a particular bran to stay ahead, you must always come up with original content. It must be something that comes with REAL value and has a tendency to come out to the top.
The metrics like strong engagements and posts that usually get many shares. An excellent writer once said, “A great content shares itself,” this is true, and if you want your band to go on-trend, create shareable content that your followers will love to read and share with their family and friends.
As long as you always remind yourself to add value to your posts and trigger a sense of emotion to your target audience, then you will reap lots of shares and new followers.
5. Not interacting
Your social media page is meant to be SOCIAL, don’t forget to interact whenever you receive comments and messages. This just means that your page is active, and you are present to cater and answer your follower’s questions.
This is added to your brand’s value. When you are encouraging interaction with your followers, then you are effectively inviting them to trust your content and your products. You may also ask them questions and ask for their opinions on your posts.
In this way, you will be able to know what kind of posts they prefer. You will be able to get more information about your audience, which is extremely useful.
When you get to know your audience, then it will be easier for you to target them whenever you are creating Facebook ads. If you have done your ad campaigns right, you will eventually get an improved overall engagement.
Even a simple, “Thank you!” to people’s comments could mean a lot of them. Show some interaction and always try to do your best to answer your followers’ questions ASAP.
